|Image from popculturalist.net|
|The $1600 bubble-gum wrapper|
Since the 1930's they had been producing collectible trading cards for the Melbourne VLF (Victorian Football League) featuring, among other things, football players.The series went out of production in 1991.
There's big money in the cards, needless to say. In 2007, thieves broke into a Melbourne house and stole a collection of football cards valued at $100,000. According to police it was planned robbery - they knew what they were doing.